Frye / SS 2016
E-Commerce, Emails, Printed & Web Assets
In spring and summer 2016, I worked on all the graphics for the brand. I conceptualized and designed all the graphic layouts such as lookbooks, email newsletters, digital ads and invites for trade shows in print and web.
Lookbook design concept for the Frye, SS16 collection. This proposal was created as part of Frye’s major re-branding in 2016, featuring a new visual design and color, typography, color palette, and campaign photography. The layout was inspired by the rugged, all-American textural quality of the seasons’ product line. The road-trip campaign imagery is shot in California featuring models Justice Joslin and Caroline Brasch.
A set of postcards was also developed as a Collateral extension to the lookbook.
CREDITS
CLIENT / THE FRYE COMPANY
ART DIRECTION / WEDNESDAY AGENCY
CAMPAIGN PHOTOGRAPHY / LACHLAN BAILEY
DESIGN / LINA AHN, IONUT RADULESCU