In fall and winter 2016, The Frye Company launched The Modern Icons collection featuring 6 reimagined classics: Combat boots worn during World War II, engineer styles, western looks and the well-known harness, boot worn by John Lennon. Inspired by these products, the FW16 campaign re-imagines timeless American characters and portray those icons in striking, modern portraits: Dylan Penn, Boyd Holbrook, Jon Batiste, Halsey revive classic icons such as: the American beauty, the rebel, the music man and the rocker.