Branding and packaging design for the Frye’s Made in Italy product line. The exclusive collection features carefully curated leathers expertly hand-tailored by artisans in the Tuscan region, north of Rome. Referencing the quality and craftsmanship of the brand, the visual identity system showcases a color palette consisting of black, grey and white accents, paired with a modern type system, all in a clear layout evoking a luxurious feel, yet rooted in tradition.