In fall and winter 2018, Frye celebrated its authentic heritage styles and Americana music roots with its new FW18 campaign “The Original. The Authentic. The Only.” Shot on location in Arizona photographed by Koto Bolofo featuring acclaimed Nashville singer-songwriter Margo Price and rock-country star Lukas Nelson.

As a freelancer designer, I worked with an art director to develop and design all the graphic layouts for the brands.